http://equintconsulting.com/enterprise-20-behaviors/ Developing the Connected Enterprise Tue, 06 Jan 2009 03:30:20 +0000 http://wordpress.org/?v=2.7 hourly 1 http://equintconsulting.com/enterprise-20-behaviors/comment-page-1/#comment-17 Roger Tue, 03 Jun 2008 14:42:34 +0000 http://equintconsulting.com/?p=34#comment-17 Good post Lee, thanks. It mirrors where my thoughts have been for some time. The technology is there (aside from Twitter issues recently!), in at least being able to provide a meaningful user experience. The problem, as you rightly point out, is adoption--getting users to adopt a technology. For example, most people don't see the point of Twitter (or other social network) until they begin to use it. So the non-users need to modify their mindset to a point where they will at least try the technology. "Don't knock 'til you've tried it," is a long worn adage, that fits most appropriately. The science of behavior modification is "captology." One of the leaders in this space is BJ Fogg at Stanford: http://www.bjfogg.com/ His site and linked sites are well worth a visit if you are interested in this topic. Good post Lee, thanks. It mirrors where my thoughts have been for some time. The technology is there (aside from Twitter issues recently!), in at least being able to provide a meaningful user experience. The problem, as you rightly point out, is adoption — getting users to adopt a technology. For example, most people don’t see the point of Twitter (or other social network) until they begin to use it. So the non-users need to modify their mindset to a point where they will at least try the technology. “Don’t knock ‘til you’ve tried it,” is a long worn adage, that fits most appropriately. The science of behavior modification is “captology.” One of the leaders in this space is BJ Fogg at Stanford: http://www.bjfogg.com/ His site and linked sites are well worth a visit if you are interested in this topic.

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